Emails sent
- What it is: an email sent includes any email you send out, new or as a part of an ongoing thread.
- Tracked in your dataset as:
SENT
in theaction_type
field.
Emails replied
- What it is: an email you’ve received and then responded to.
- Tracked in your dataset as:
true
(replied) orfalse
(not replied) on theis_replied
field.
Why do these numbers differ?
The key reason for the difference lies in how timestamps are assigned:- Email sent: the timestamp corresponds to when the email was actually sent.
- Replied email: the timestamp is linked to the initially received email that was replied to, not the time of the reply.
Example
Imagine that client sends an email on September 1st, and that email is replied on September 10th. Filtering for different time periods, the numbers will be different:Filtered time period | Received Emails | Emails Sent | Replied Emails |
---|---|---|---|
September 1st | 1 | 0 | 1 |
September 10th | 0 | 1 | 0 |
September 1st to September 10th | 1 | 1 | 1 |